Direct Agents Named 'Agency of Record' For Bidz.com Lead Generation Campaign
Bidz.com, a leading online jewelry auction site, formally announces the choice of Direct Agents, Inc. as their 'Agency of Record' to manage performance affiliate marketing programs.


    /High Tech - Internet News Articles/ - NEW YORK, NY, March 14, 2008 - Bidz.com, a leading online jewelry auction site, formally announces the choice of Direct Agents, Inc. as their 'Agency of Record' to manage performance affiliate marketing programs. Q4 proved particularly exciting as both companies enjoyed a marked increase in online visibility, their marketing efforts yielding extraordinary results. Direct Agents' expertise in lead generation allowed for tremendous accelerated growth of Bidz's customer base from the campaign's initiation to date. At the same time, the partnership has generated new registered users while maintaining the opportunity for Bidz to remarket to these consumers in the future.

Direct Agents' expertise and management of Bidz.com's lead generation efforts has exceeded initial goals and expectations. As Agency of Record, Direct Agents will assume Bidz's new lead generation affiliate relationships, while continuing to support Bidz in all aspects of its online marketing campaign. An emphasis on e-mail marketing, affiliate networks, and web-ad networks remains at the forefront of Direct Agents' focus. Their goal going forward is to continue to increase Bidz's volume and sales while maintaining quality control on back-end conversions.

"We are proud to have been named 'Agency of Record' for Bidz," affirms Direct Agents' founder and director, Dinesh Boaz. "We look forward to further growing the program in 2008 and working with Bidz on new initiatives." In 2008, Bidz plans to launch a Spanish language version of their site in addition to a full retail site to complement their current site. These latest developments in the Direct Agents-Bidz partnership are just a glimpse of great cooperative efforts to come.

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Francesca ReDavid
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